In some of our email messages we use a “click-through URL” linked to content on the Paramount Lighting website. When a customer clicks one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.

In addition we use pixel tags — tiny graphic images — to tell us what parts of our website customers have visited or to measure the effectiveness of searches customers perform on our site.

Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to assure that we’re only sending messages that are of interest to our customers. We store all of this information in a secure database located in Cupertino, California, in the United States.

Our companywide commitment to your privacy
As we said, Paramount Lighting takes protecting your privacy very seriously. To make sure your personal information is secure, we communicate these guidelines to Paramount Lighting employees and strictly enforce privacy safeguards within the company. In addition, Paramount Lighting supports industry initiatives — such as the Online Privacy Alliance and TRUSTe — to preserve privacy rights on the Internet and in all aspects of electronic commerce. And we do not knowingly solicit personal information from minors or send them requests for personal information.

Paramount Lighting’s website has links to the sites of other companies. Paramount Lighting is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.