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Paramount Lighting’s privacy policy covers the collection and use of personal information that may be collected by Paramount Lighting anytime you interact with Paramount Lighting, such as when you visit our website, when you purchase Paramount Lighting products and services, or when you call our sales or support associates. Please take a moment to read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information. Your privacy is a priority at Paramount Lighting, and we go to great lengths to protect it.
Why we collect personal information
Why do we collect your personal information? Because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest product announcements, software updates, special offers, and events that you might like to hear about.
What information we collect
There are a number of situations in which your personal information may help us give you better service. For example, we may ask for your personal information when you’re discussing a service issue on the phone with an associate, downloading a software update, registering for a seminar, participating in an online survey, registering your products, or purchasing a product. At such times, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; your credit card information and information about the Paramount Lighting products you own, such as their serial numbers, and date of purchase; and information relating to a support or service issue. We collect information for market research purposes — such as your occupation and where you use your Lighting — to gain a better understanding of our customers and thus provide more valuable service. We also collect information regarding customer activities on our website, Builder Access and on related websites. This helps us to determine how best to provide useful information to customers and to understand which parts of our websites and Internet services are of most interest to them.
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